As a Fellow of the School For Social Entrepreneurs, I am fortunate to have known inspiring individuals who started their enterprise as a response to a need in the community that they felt was going unaddressed. And today’s video is about one such social entrepreneur who started his business as a way of finding gainful employment for his autistic son. It shows how it is not sympathy that drives the business but the embracing of the invaluable diversity of its employees.
And here’s the really important thing, this video is part of Starbucks’ Upstanders series. What the coffee chain have to do with a car wash? Seemingly nothing but it is powerful to be associated with individuals who are making a difference. And the brand’s richer for it.