advent, observations, Personal, videos

An Advent Calendar Of Videos 16

Sport England had a problem. There was a huge disparity between the number of women and men playing sport and being physically active. What was stopping the women from picking up a racquet or going for a run? Fear of judgement. To tackle this issue, last year Sport England launched the This Girl Can campaign. It showed women like we rarely get to see them in adverts. There was no attempt to hide the wobbling thighs or the jiggling boobs. What we saw was women playing sport, getting sweaty, being active and having fun. The promo went viral like wild fire and you can see why. Get your Friday freak on!

Cross posted on my Linkedin page. Header image is a screen grab from This Girl Can – Sport England.

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