It’s a soppy one today. And the best thing is that we can see it a mile away. Yet the audience falls into its cloying sugary trap willingly. Notice how there’s no music till 0245. Even when it is introduced, there’s only a couple of shy notes but by the end it’s risen to a full crescendo, heightening every utterance, milking every moment. Chances are, by then we’re thinking about our own, just like the people in the video.

Cross posted on my Linkedin page.