Earlier this week, a formidable Indian politician who was the Chief Minister of the state where I grew up passed away. She happened to be a woman. Ever since, I have been thinking and reading about the role of women in public life, in sport and other high profile careers. About how far we have come and how much further we have left to go. It is in this context that I present today’s video.
It’s for a brand of sanitary pad and it challenges the notion that it considered derogatory to ‘do something like a girl’. There is no product shot and mercifully, we are spared the ubiquitous shot of blue liquid dropping onto something cottonwool-like and being absorbed instantly. What we do see is a simple question being posed to a series of people and their answers illustrating a very valid point.