Over the next few weeks, leading up to Christmas, I will be posting a new video every day. This is a personally curated, assorted stocking filler of stories. Some are marketing videos and others are of talks and suchlike, but all of them pack a mighty punch.
About the very first video, I have often heard the term ‘one man army’ bandied about at networking events. Someone would invariably refer to a plumber or an electrician or other sole traders in that term (occasionally modifying it to its feminine version). And very often use it to to suggest ‘small’ or a ‘jack of all trades’.
Equally, I have heard several micro-businesses express concern over what they can do as individuals. I am just me, they would say, whereas they are a big corporation. What can I tell them that don’t already know? Size it appears, is everything.
In this video, Barack Obama talks about what a sole voice can achieve. Watch how he takes you with him as he tells the story. The careful detailing, the gradual culmination and the powerful punchline – all delivered with impeccable timing. Ready? Go!