business

From Page To Screen


Walt Disney came up with the idea of a storyboard for the earliest of his animation movies. It helped create a blue print upon which to build the narrative. Years ago when I used to work in advertising, we used to have an artist who would sketch a storyboard for client’s approval and to serve as reference during a shoot. What I remember most about his work was how, regardless of the product that was being advertised, the women he drew in the storyboard were almost always buxom and had an unmistakable oomph about them. Anyway, I digress.

These days, I like to write what I am about to shoot. I don’t have an illustrator but instead let the words create a picture. This storyboard helps give the cameraman – who is usually absent from all my interactions from the client – a very clear idea of what I want out of the shots and therefore, he shoots to an edit. Also, the client knows what to expect.

This is a recent example of a script I submitted to a client who runs a nursery. I told the client that the script was merely indicative and not prescriptive. After all, we had no idea what the kids were going to be doing at the nursery. But with a script in hand, we knew which of those activities to film so they fitted the storyboard.

Little Blues Script - Citizen

And here is how the video turned out.

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